Laurelay Swan was born in 2006 from the idea of Simona Crotti to introduce on the market a new brand addressed to female consumers that are not only sophisticated and sensual but also cosmpolitan and dynamic.

Simona's strength is a great background made inside her family company, the tannery of Urgnano, that has always been a leader in the leather goods field and that cooperates with the most important Italian and international fashion griffes (such as Chanel, Cartier, Rolex...).
The main aim of this young and creative woman is not only to give the brand an innovative input with a high quality experimentation and a great research of new materials and components but also to consolidate a product wich is totally “Made in Italy”.

Laurelay Swan collections are composed by different lines of products with a modern and attractive design, in some ways romantic and in some ways functional, and it expresses the latest tendencies of the fashion market.

The experience of many years, the young and resourceful management, the uniqueness and the qualitative standards of the product are clearly the solid basis of the brand that we offer to a public which is careful, curious and always looking for something new.